In
February 2004, Red Apple Publishing approached Brand Red with a plan
to revolutionise the way people save money on retail purchasing. Their
idea was to provide consumers with a new style of magazine that, as well
as being content rich and filled with current features, was bundled with
great savings offers from the bigger high street brands.
SaveOK was launched with The Saturday Mirror newspaper, to over 3.5 million
readers in the UK November 2004.
